Outdated or Unclear “Go-to-Market” strategy
Whether you are a start-up or an established business, it’s important to define and/or review your go-to-market strategy, especially so during black swan events like Covid-19. Not having a ‘game plan’ would mean going in blindly and hoping for the best, while failure to change course amidst dynamic environment may spell disaster.
Incapable of Engaging Customers Effectively
As technology evolves, sourcing and consumption patterns of businesses and end consumers changes over time. It’s crucial to know where your customers ‘are’ and make your business visible and relevant to them. Information should be personalized and relevant to your customers or potentials, instead of just merely presenting your company’s information.
Insufficient Manpower or Skilled Staff to handle Tasks
It’s not possible to do a business totally without manpower, but the era of having cheap labour is coming to an end, especially . Businesses should move away from having ‘human’ assistants. Every individual in an organization has their own responsibility and make vital contributions to your business.