To many businesses, business analytics may be viewed as something complex. But, if you really think about it, it’s just metrics that you must know or interested to know about …
Generic “Go-to-Market” strategy
Whether you are a start-up or an established business, it’s important to define and/or review your go-to-market strategy, especially so during black swan events like Covid-19.
Not having a ‘game plan’ would mean going in blindly and hoping for the best, while failure to change course amidst dynamic environment may spell disaster.
Ineffective Engagement with Customers
As technology evolves, sourcing and consumption patterns of businesses and end consumers changes over time. It’s crucial to know where your customers ‘are’ and make your business visible and relevant to them.
Information should be personalized and relevant to your customers or potentials, instead of just merely presenting your company’s information.
Insufficient Manpower to handle Task
The era of ‘cheap labour’ is coming to an end. Businesses need to examine sharply at how work can done more effectively with technology is an enabler, or risk being “sideline” by new generation of workers.
Businesses should move away from having ‘human’ assistants so every human body in an organization has their individual responsibility and make their own contributions to your business.