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Key Challenges Faced by SMEs

Generic “Go-to-Market” strategy

Whether you are a start-up or an established business, it’s important to define and/or review your go-to-market strategy, especially so during black swan events like Covid-19.

Not having a ‘game plan’ would mean going in blindly and hoping for the best, while failure to change course amidst dynamic environment may spell disaster.

Ineffective Engagement with Customers

As technology evolves, sourcing and consumption patterns of businesses and end consumers changes over time. It’s crucial to know where your customers ‘are’ and make your business visible and relevant to them.

Information should be personalized and relevant to your customers or potentials, instead of just merely presenting your company’s information.

Insufficient Manpower to handle Task

The era of ‘cheap labour’ is coming to an end. Businesses need to examine sharply at how work can done more effectively with technology is an enabler, or risk being “sideline” by new generation of workers.

Businesses should move away from having ‘human’ assistants so every human body in an organization has their individual responsibility and make their own contributions to your business.

About Us

Our Ideals

“Infocomm Technology (ICT) is only an enablement tool. The business decisions should always govern how ICT is being used to achieve the results business seeks from its investment”

At Futron, we believe that everything is about THE business, for THE business. It is important to understand WHAT our Customers’ business needs, WHY they intend to embark on the journey and HOW they define their success.

Our Vision

To become 1^st Choice Business and Infocomm Technology (ICT) Advisor for Small Medium Enterprises (SMEs)

Our Mission

To help redefine businesses through cultivation of Strategic Thinking
To help businesses minimize downtime and maximize productivity:
- through ICT usage,
- having adequate training and proper processes in place

To enable anyone, regardless of age, gender and ability, to work within their means for a living

What Makes Us Tick

At Futron, we take pride in performing our tasks with strict adherence to our 3 core values:

Customer Focus

Our success is based upon our customer success. We listen, connect with our customers and treat them with dignity and respect. By understanding and anticipating their needs, we are able to resolve our customers’ problems promptly. We aim to provide value to all customers’ stakeholders and enhance sustainable business success.

Challenger Spirit

The inquisitive nature of our people set us apart. We constantly look for better ways of doing business and share a passion for making a difference. When faced with challenges and opportunities, we do not say “Cannot” but ask “Why not”. Our Philosophy is to “Think Out of the Box” first, before “Think Within the Box” to ensure the final solution is best suited for our Customers. We are tenacious and we compete fairly, not by price but through results.

Integrity

Our reputation is based upon our ability to fulfill promises to shareholders, customers and employees. We do so by being honest in our dealings, taking responsibility and being accountable for our actions. We treat everyone the way we would like to be treated. We ensure that the highest ethical standards guide us in making decisions.

Our Services

Define or Refine “Go-To-Market” Strategy

It’s important for every business to have their own ‘pitches’, with different ‘pitch’ targeting at different customer segments or business needs.

Customer Centric Digital Presence Formulation for Impactful Engagements

It is important to note whether customers are interacting with you at all and/or in a way that will yield business results.

Drive Technology Adoption for Business Profitability

Businesses today understand the importance of technology adoption, but it doesn’t make sense for them to ‘become an IT company’ themselves in order to be successful.