SEO | Search Engine Optimisation – Get ‘Searched’
It’s not a Choice, but a ‘must-do’, especially for B2B opportunities
SEO Search Engine Optimisation is the holy grail all businesses are trying very hard on to attain the #1 spot for search results. What makes it difficult is that this is all governed by algorithms which are constantly finetuned on a periodic basis. The issue is, you can be #1, but for how long? A lot of it depends on the content you put on your website and whether it is what people are searching for. Most websites are not updated at all once they are built. SEO Search Engine Optimisation requires constant monitoring and effort to upkeep.
If you are a small business, and unless you have a completely unique product or service, SEO Search Engine Optimisation is something which you probably want to set it right and focus on other aspects of your business. With a WordPress site installed with suitable plugin, SEO Search Engine Optimisation is a little bit easier.
You need to do your Homework
The most important thing you need to do is keyword research using Google Keyword Planner. This is to find out whether the terms you are using on your website has been searched by your potential customers.
- Focus key phrase
- SEO title
- Slug
- Meta description
- Images alt attributes
Other digital assets you should consider to establish to lend more weight to your SEO include:
- Setting up a Google My Business Page
- Setting up a Facebook Business Page
- Setting up a LinkedIn Page
- Having outbound links to relevant websites (like the hyperlinks you see on this page)
your website. With the Search Console, you will be able to monitor the performance of how your website is doing, down to the individual pages. Coupled with Google Analytics, you will be able to get more information on your website health status and refine your pages further. With the listing from keyword planner, you can also engage in Search Engine Marketing via Google Ad Words to drive traffic to your website in the form of paid adverts.
For SEO Search Engine Optimisation, no one can help you but yourself, as no one knows the ‘content’ of your business, much better than yourself. Be prepared to do some work if you intend to do this right and affordably. Else, be prepared to pay a hefty fee for something you are supposed to do yourself first.
If you have all of the above, you should be doing pretty well. Else, do feel free to contact us for a quick chat and we’ll see
how best we can help you move forward.
For the brave ones, you can try it yourself with the official guide here. Have fun.